As I penned my last post, I wrote it with full knowledge that my alma mater was in fact undergoing a similar type of image transformation as Governor Dummer. While The University of the South has not yet taken the drastic steps carried out at Governor Dummer, our situation is relatively similar. A hired northern consulting firm's concern that our southern identity is somehow damaging, resulted in their recommendation that, "our research has revealed that the South can often raise negative associations before it sparks positive ones, so the weaker its connection with the University's name, the better." Needless to say, this consulting firm's recommendations have created quite a controversy among students and alumni who feel that it is vital to hold on to the school's heritage and storied academic traditions.
In an article written on February 13, the Atlanta Journal-Constitution wrote about our situation. Here is an excerpt:
Sewanee, Tenn. --- The recent convocation at Sewanee's All Saints' Chapel was a majestic display. University hierarchs in medieval garb spoke Latin, their words echoing throughout the nave. New honor students donned black robes, marking their entrance into the prestigious Order of Gownsmen. Everyone sang: "Alma Mater, Sewanee, My glorious Mother ever be."
To the outsider, nothing in the rites intimated any threat to this 148-year-old school's role as a champion of Southern aristocratic heritage. To traditionalists, however, there were treacherous modifications to Sewanee's old school way of doing things.
Flags of the Southern states had been removed from the chapel. The University Mace --- a ceremonial baton covered with Confederate symbols that is supposed to be carried by the Gownsmen president --- was gone.
And signs all over campus show the school's revamped marketing logo, which reads "Sewanee" in large letters. Smaller letters below spell out the school's official name, "the University of the South."
The article is a good summary of the situation that we face and I suggest reading it in its entirety. For more on this issue, I will advise you to visit Forever Meridiana. It is a website owned by an alum, aimed at preserving the revered traditions of The University of the South.